Man boobs – or ‘moobs’ – may entertain social commentators, but for the men who developed them, they are often deeply embarrassing. The condition, known as gynecomastia, is a growing problem.
Researchers blame the general rise in obesity, but add that there might be other factors, such as increased oestrogen in some processed meats; giving cattle and chickens hormones to fatten them up has been banned in most countries, but there is still a risk in imported meat.
Larger male breasts are not a health risk as such, but younger men are often too embarrassed to swim or play sport making them unhealthy, say doctors.
While exercise to improve posture, as well as losing weight, can help, surgery for male breast reduction is increasingly popular.
The number of operations rose by 80 per cent in a year, according to figures published last week by the British Association of Plastic Surgeons.
‘Moobs’ are fatty tissue and the conventional treatment is liposuction, but removing the fat can leave sagging skin.
Using Fat Zapping Radio Frequency, it’s now possible to remove unwanted fat and firm the skin simultaneously. Early studies show the device can tighten the skin up to 40 per cent more than traditional liposuction.
The machine uses radio-frequency assisted liposuction technology, similar to that found in household microwaves.
It heats the fat cells under the skin so they liquefy, which makes removing them much easier. This results in less trauma to the surrounding tissue and significantly less bruising, swelling and discomfort. The rapid heating also means the skin contracts more quickly and with better long-term results, it’s claimed.
‘With conventional liposuction, we have to use a certain amount of pushing and pulling to remove the fat cells from under the skin, but we can now avoid this,’ says Dr. Hakimi.
And because the fat cells have been heated, when the tissue cools down the skin contracts much more quickly to fit the new body shape.’
Although the procedure is virtually painless, the patient is given a local anaesthetic as well as oral painkillers before the operation.